CAMPAIGNS
As a trusted global brand with a history of successful activism, we are uniquely able to voice the concerns of millions of customers and persuade decision makers around the world to implement measures to secure long-term positive change.

Some of our recent campaigns include Stop Sex Trafficking (2012), through which The Body Shop delivered 7 million signatures to the UN, and the EU Animal Testing Ban (2013).
In 2017 we will embark on our biggest campaign yet. Watch this space!
TIMELINE
-
1986
Save the Whale
1986
Save the Whale
Our first campaign is Save the Whale in collaboration with Greenpeace. We call for an end to whaling, and promote jojoba oil as the perfect alternative to sperm whale oil in cosmetics.
-
1989
Stop the Burning
1989
Stop the Burning
Our first environmental campaign calls for a stop to the burning of Brazilian rainforests. A million petition signatures are presented to the president of Brazil.
-
1990
The body shop foundation
1990
The body shop foundation
Our charitable trust raises funds for human rights and environmental projects around the world. It's aimed at small, grassroots organisations that find it hard to get funding elsewhere. Fast-forward to 2012 and the foundation has raised over £19million.
-
1991
the big issue launches
1991
the big issue launches
This magazine sold by and for the homeless started life the year before as a The Body Shop Foundation project. We launch our long-running campaign Against Animal Testing.
-
1993
Plight of the Ogoni people
1993
Plight of the Ogoni people
We launch a campaign to raise awareness of the plight of the Ogoni People. The tribe is persecuted for protesting against the dumping of petroleum waste in their homeland in the Niger Delta. In 1995, their leader, the author and activist Ken Saro-Wiwa, is executed by the Nigerian military rulers. The campaign continues to 1998.
-
1996
against animal testing
1996
against animal testing
We deliver the four million petition signatures for our Against Animal Testing campaign to the European Commission. In 1998, the UK bans the testing of cosmetic products on animals.
-
1997
Self esteem
1997
Self esteem
We create a doll called Ruby to challenge beauty stereotypes. She fronts our campaign for female self-esteem and sparks a worldwide debate about body image.
-
1998
make your mark
1998
make your mark
The Dalai Lama helps us launch Make Your Mark. The campaign, in partnership with Amnesty International, marks the 50th Anniversary of the Universal Declaration of Human Rights. Three million people sign the petition.
-
2002
choose positive energy
2002
choose positive energy
We partner with Greenpeace to campaign for renewable energy. Over six million people sign our petition, which is delivered to the World Summit for Sustainable Development in Johannesburg.
-
2003
Stop Violence in the home
2003
Stop Violence in the home
In 2003 we launched a global campaign with MTV to raise awareness and funds to help those affected by domestic violence. The Stop Violence In The Home campaign built on almost a decade of campaigning on the issue.
-
2008
get lippy
2008
get lippy
We launch a campaign with MTVInternational to raise awareness of HIV and AIDS. Our message reaches millions of people and our campaign products raise over £2millionfor our charity partner, the Staying Alive Foundation.The funds help to educate young people on how to stay safe,and support those living with HIV and AIDS.
-
2009-2012
Stop Sex trafficking
2009-2012
Stop Sex trafficking
In September 2009, The Body Shop started a journey together with ECPAT International to Stop Sex Trafficking of Children and Young People. From every corner of The Body Shop, around the world we engaged with our customers, friends and family. We raised awareness and funds, secured petition signatures and we marched!
-
2016
bio bridges
2016
bio bridges
We launched our Bio-Bridges programme with World Land Trust with our first Bio-Bridge in Vietnam, followed by Bio-Bridge projects in Indonesia and Malaysia. By building Bio-Bridges, we're helping to regenerate forests and protect them from exploitation, poaching and unsustainable harvesting. Bio-Bridges are restored natural corridors of landscape that help endangered species to reconnect, mate and find enough food to eat, as well enabling the local communities to live more sustainably. Photo credit: Andrew Walmsley.
-
2017
Forever Against Animal Testing
2017
Forever Against Animal Testing
In June 2017, we launch our biggest campaign ever: Forever Against Animal Testing, which aims to end animal testing in cosmetics everywhere and forever. We received 3.8 million signatures in the first six months.
FIND OUT MORE & SIGN THE PETITION -
2017
World Bio-Bridges Mission
2017
World Bio-Bridges Mission
In July 2017, we launch the World Bio-Bridges Mission, a commitment to re-wild some of the most threatened areas of the world by building 10 new Bio-Bridges by 2020.